Cultural heritage is the main element of cultural tourism, and the way we present it and interpret it should be in the focus of interest of all stakeholders in the cultural tourism market. A cultural tourist wants to know the culture and identity of the community he is visiting, preferably in an interactive way that will provoke his emotions, invite him to participate and thus imprint the memory of what he saw and experienced. Several examples of such an approach to the interpretation of heritage in cultural tourism are presented: examples of the "living history" of Istra Inspirit, an example of an interpretive walk in Malinska and an example of a "Walk in Hlebine" in which the local community acts as an interpreter. Several more examples of successful site preparation for cultural tourism are given. To date, the official institutions have approached the interpretation of cultural heritage mainly in an impersonal way through publications, interpretation centers and visitor centers. Personal experience and the experience of many colleagues interpreters indicate that a person is the one who connects visitors with heritage. The paper presents examples of personal interpretation most often performed by tourist guides. However, we believe that interpretation should include heritage communities and other professional stakeholders in cultural tourism.