Uniqueness and recognizability are the characteristics of almost every country in the world. The communication of the national brand represents an important segment in the recognition of the country and affects business, tourism, investments, etc. Therefore, the analysis of information that is used to assess the level of national branding represents an important step in measuring the progress made by national branding. The aim of this paper was to analyze information about Croatia as a national brand by applying the National Branding Index of the Republic of Croatia through six dimensions: People, Management, Exports, Tourism, Investments and immigration, Culture and heritage. Possible shortcomings of the conducted research are the predominance of the age group from 19 to 25 years old compared to the other age groups that participated in the research, the insufficient number of respondents who participated in the research, but also the failure of all respondents to answer all the questions. The questionnaire was completed by 342 respondents, of which 167 were local and 175 were foreign. The age of 19 to 25 years prevailed for both domestic respondents (60%) and foreign respondents (66%). The results of the research shows that the perception of domestic and foreign respondents are about the same, which is evidenced by the average ratings of 4,85 from domestic respondents and 4.85 from foreign respondents. The average scores of domestic and foreign respondents are equal, but they differ from each other for each dimension separately. Also, Croatia, with its average rating of 4.85 took a middle position. The above results indicate that Croatia is not badly perceived by domestic and foreign respondents and that it certainly has great potential for progress.