The profession of photojournalists developed in the interwar period and photographs capturing various public events are frequently being published in illustrated journals such as the magazine Svijet, making photography an important medium for transmitting information. The interwar period has also been marked by major changes in the social and political life of the newly created Kingdom of Serbs, Croats and Slovenes, and later in the Kingdom of Yugoslavia, when folklore elements gradually become appropriated as visual symbols highlighting the national or supranational identity of an individual or group. Traditional peasant clothing gets a new function when used in various political, economic and cultural festivities and informal city manifestations. This paper deals with contextualisation and interpretation of the symbolic meaning of folk motifs, predominantly traditional peasant clothes, in the photography of the illustrated magazine Svijet. In this paper, photography is viewed as a document from which the visual content is interpreted and in which an analytical-interpretative method was chosen in the analysis of the material with the help of an interdisciplinary approach between art history and other related disciplines.