prikaz prve stranice dokumenta Deconstruction of the Capitalist Discourse - Creating an Advertising Narrative On the Example of Lush Cosmetics
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diplomski rad
Deconstruction of the Capitalist Discourse - Creating an Advertising Narrative On the Example of Lush Cosmetics
Zagreb: Sveučilište u Zagrebu, Filozofski fakultet, 2022. urn:nbn:hr:131:429253
Dolfić, Marin
Sveučilište u Zagrebu
Filozofski fakultet
Odsjek za anglistiku

Institucijski repozitorij: ODRAZ

Citirajte ovaj rad

Dolfić, M. (2022). Deconstruction of the Capitalist Discourse - Creating an Advertising Narrative On the Example of Lush Cosmetics (Diplomski rad). Zagreb: Sveučilište u Zagrebu, Filozofski fakultet. Preuzeto s https://urn.nsk.hr/urn:nbn:hr:131:429253

Dolfić, Marin. "Deconstruction of the Capitalist Discourse - Creating an Advertising Narrative On the Example of Lush Cosmetics." Diplomski rad, Sveučilište u Zagrebu, Filozofski fakultet, 2022. https://urn.nsk.hr/urn:nbn:hr:131:429253

Dolfić, Marin. "Deconstruction of the Capitalist Discourse - Creating an Advertising Narrative On the Example of Lush Cosmetics." Diplomski rad, Sveučilište u Zagrebu, Filozofski fakultet, 2022. https://urn.nsk.hr/urn:nbn:hr:131:429253

Dolfić, M. (2022). 'Deconstruction of the Capitalist Discourse - Creating an Advertising Narrative On the Example of Lush Cosmetics', Diplomski rad, Sveučilište u Zagrebu, Filozofski fakultet, citirano: 28.12.2024., https://urn.nsk.hr/urn:nbn:hr:131:429253

Dolfić M. Deconstruction of the Capitalist Discourse - Creating an Advertising Narrative On the Example of Lush Cosmetics [Diplomski rad]. Zagreb: Sveučilište u Zagrebu, Filozofski fakultet; 2022 [pristupljeno 28.12.2024.] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:131:429253

M. Dolfić, "Deconstruction of the Capitalist Discourse - Creating an Advertising Narrative On the Example of Lush Cosmetics", Diplomski rad, Sveučilište u Zagrebu, Filozofski fakultet, Zagreb, 2022. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:131:429253

Za citiranje koristite ovu mrežnu adresu: https://urn.nsk.hr/urn:nbn:hr:131:429253
Podaci o radu
NaslovDeconstruction of the Capitalist Discourse - Creating an Advertising Narrative On the Example of Lush Cosmetics
AutorMarin Dolfić
MentorMarina Grubišić (mentor)
Član povjerenstvaAnđel Starčević (predsjednik povjerenstva)
Član povjerenstvaJanja Čulig (član povjerenstva)
Ustanova koja je dodijelila
akademski / stručni stupanj		Sveučilište u Zagrebu
Filozofski fakultet
(Odsjek za anglistiku)
Zagreb
Datum i država obrane2022-09-28, Hrvatska
Znanstveno / umjetničko
područje, polje i grana		HUMANISTIČKE ZNANOSTI
Filologija
Anglistika
Sažetak
The aim of this thesis is to offer a Critical Discourse Analysis of the crucial elements that come into play in the creation of a brand and managing its advertising. The thesis is done in a form of multimodal analysis with language and its various forms as the main focus. The crucial terms for analysing these concepts are manipulation and persuasion which both imply a certain form of discursive power. The paper gives an analysis of how this power is used in the creation of a global advertising discourse and the creation of desired mental models. The paper also mentions the terms sustainability, CSR, and greenwashing, as either participants or variants of the manipulative discourse. After a short overview of the relevant theoretical background, an analysis of various layers of company advertising and means of communicating with its customers is presented. The paper presents an analysis of the global communication or the macro level of discourse, and then an analysis of the individual level of communication, the micro level of discourse. The analysis ends with a conclusion that summarises the main implication of the paper and encourages further reading and investigation of the field of effect of the Critical Discourse Analysis.
Ključne riječi
Jezikengleski
URN:NBNurn:nbn:hr:131:429253
Studijski programNaziv: Anglistika (jednopredmetni)i (dvopredmetni); smjerovi: nastavnički, lingvistički, književno-kulturološki, prevoditeljski
Smjer: nastavnički
Vrsta studija: sveučilišni
Stupanj studija: diplomski
Akademski / stručni naziv: magistar/magistra engleskog jezika i književnosti (mag. philol. angl.)
Vrsta resursaTekst
Način izrade datotekeIzvorno digitalna
Prava pristupaOtvoreni pristup
Uvjeti korištenjaIkona licence Imenovanje 4.0 međunarodna (CC BY 4.0)
Datum i vrijeme pohrane2022-10-03 00:10:35