Advertisements and commercials are all around us, they are a part of our everyday life. Their main goal is to attract the consumers and make them buy the product. In order to achieve this goal, there are many disciplines that deal with advertising research, and the language used in advertising is mostly researched by marketing experts and linguists. Commercials are multimedial, which means they have a visual, an audio and a linguistic aspect. Their main goal is achieved by using this combination. This thesis deals with the linguistic aspect of commercials and advertising texts and provides an overview of their linguistic features, singled out by numerous Croatian and Turkish linguists, using examples. The aim of this paper is to, within the collected material, investigate the linguistic peculiarities of advertising texts and slogans in the selected Turkish and Croatian advertisements and commercials, from different areas. A total of 51 commercials and advertisements were analysed (31 Turkish and 20 Croatian), in which various linguistic features were observed. The analysis shows that, in both Turkish and Croatian commercials, the same linguistic means (grammatical and stylistic) are used. The grammatical ones are: use of attributes, repetition, use of personal pronouns for 2nd person singular and plural, present tense and imperative; and the stylistic ones: hyperbole, metaphor and personification, modifications and phrasal expressions, internationalisms, etc.