Using the theory of narratology, I analyzed the main character of a TV series Fleabag in a role of a narrator, who addresses the camera. In the first part of the paper, I gave an introduction, briefly presenting the work of the director of the series, Phoebe Waller-Bridge, who often deals with atypical female characters. Bearing in mind that it is a dramedy, I also dealt with the issue of genre, highlighting the term awkwardness as one of the key terms for the series. I observed the feelings of awkwardness and cringe in the process of transferring them to the audience, through the effect of second-hand embarrassment. In the second part, I focused on narratological analysis. Since it is a woman's story and feminism is a frequent topic that the heroine faces, I also approached the narration from a feminist perspective. Furthermore, I dealt with the ideas of post-feminism and femininity, which the heroine often plays with. The greatest emphasis here was on female sexuality and problematic relationships that female characters have with their bodies. By observing unrealistic double standards aimed at women, I also explored the culture of happiness and the wellness industry. The goal was to connect the form of the series, i.e. storytelling in the form of to-camera narration, and the content, i.e. the story.