Cultural tourism signifies travel caused by cultural attractions outside the place of residence with the intention of gathering new information and experiences in order to satisfy our cultural needs. In today's era of globalization we are fully surrounded by consumption and in accordance to that tourism also becomes a product and only then becomes interesting to tourists because the brand guarantees quality. On one hand the commercialization of culture leads to a reduction of its value, on the other, too many visitors leads to the destruction of cultural heritage. For this reason, the Council of Europe launched the program Cultural Routes of the Council of Europe in 1987. Other goals of the project are the promotion and understanding of European cultural identity, understanding of European history and heritage,... To date, the program numbers 48 cultural routes, 17 of which pass through the Republic of Croatia: The aim of the thesis was to analyze the cultural routes that pass through Croatia through the following parameters: the number of countries they connect, what type of heritage they promote (tangible or intangible), whether the routes are advertised on social networks, advertisement on the official websites of the Tourist Boards of individual destinations included in the route and whether they are connected to museums in Croatia, and the results of the analysis give an overview of the 17 routes mentioned.