The aim of this master's thesis is to explore how Dalmatia is represented in contemporary Croatian literature and popular culture. Throughout this work, I will rely on the analytical concepts of Jurica Pavičić as presented in his book "Knjiga o Jugu". Dalmatia has often been seen as a "mythical utopia," where Mediterraneans live an "eternal summer" in an ideal space. I will examine the presentation of this space and to what extent it deviates from the real image - the image of an industrially devastated area and a space of unfinished modernization. Popular culture also addresses this issue; various music groups such as Dječaci in their song "Dalmacija" and TBF in their song "Grad spava" discuss the transformation of Dalmatia and the capitalist changes it experiences in the post-transitional period. Contemporary Croatian literary works, like the novel "Adio kauboju" by Olja Savičević Ivančević, the novel "Putovanje u srce hrvatskog sna" by Vlado Bulić and the novel „Zemlja bez Sutona“ by Marija Andrijašević, eliminate the stereotypical hedonistic and touristic depiction, replacing it with a problematization of the identity of this space. Finally, the focus will be on the paradox of the "South" and the constant fluctuation between enchantment and melancholy associated with this region.