Rhetoric encompasses every public speech, and from its beginnings in the 5th century BC to the present day, the era of modern politics, it has remained the most important skill of politicians. The aim of this study is to analyze the presidential rhetoric of Zoran Milanović. The analysis covered four rhetorical canons: inventio, dispositio, elocutio and pronuntiatio. It examined the structure of the speech, stylistic peculiarities, and the figures of speech used, as well as the preferred argumentative patterns and the argumentative mistakes made by the President. It also looked into linguistic peculiarities and the affiliation with a specific functional style of the Croatian standard language. Stylistic figures were analyzed at both the (morpho)syntactic and suprasyntactic levels, and it explored how Zoran Milanović's style is activated. The study also analyzed the stylistic and semantic implications of word order, the arrangement of clauses, the use of verb forms, predicates, and certain types of sentences. Using video clips of ten statements and ten speeches made from 2020 to 2023, the study examined Zoran Milanović's speech performance and nonverbal communication. The analysis demonstrated that style is indeed a the most recognizable aspect of Zoran Milanović's presidential rhetoric. Z. Milanović's style is figurative, using argumentation to discredit political opponents, and his speech performance is skillful, persuasive and fluent, accompanied by strond nonverbal communication.