The video game industry emerged in the 20th century and has experienced remarkable growth and surpassed other entertainment sectors in terms of global influence. This expansion has subsequently driven the demand for video game localisation across diverse language markets, including Europe. This qualitative research conducted in the English language therefore aims to provide insight into the perspectives of gamers from Croatia and Spain on video game localisation. The objective of the research was to understand diverse player expectations and consumer behaviours in countries with different traditions of audio-visual translation. Croatian gamers were expected to exhibit a higher degree of aversion towards video game localisation into their native language compared to their Spanish counterparts. Conversely, Spanish gamers were expected to be more likely to embrace video games in their native language compared to their Croatian counterparts. The data were acquired through anonymous e-¬mail interviews with predominantly open-ended questions and the subsequent comparative data analysis. The research confirmed both hypotheses. However, effective localisation can be a powerful tool for enhancing gameplay immersion, according to both participant groups. This suggests Croatian gamers’ attitudes might change if more successful video game localisations are presented to them. Lastly, these findings suggest localisation is an important aspect of product marketing, as consumers typically want the product to speak in their native language, so they can forge an emotional connection with it.