This paper explores the factors that influence parental choice of artistic gymnastics as a sport for their children, with a focus on the differences between male and female parents in their perception of these factors. The research was conducted on a sample of 79 parents, 55 of whom were women and 24 men. The main factors analyzed in the study include the importance of equipment, coach qualifications, satisfaction with the program, and regular updates on the child's progress. An analysis of descriptive data shows that the majority of parents learned about artistic gymnastics programs through recommendations from friends and family, accounting for 38%. Statistical tests such as the Mann-Whitney U test were used to analyze gender differences, and the results confirmed hypotheses regarding differences in the perception of the importance of equipment, satisfaction with the program, and the importance of being informed about the child's progress. The results show that women place greater importance on the quality of sports equipment, with a stronger emphasis on safety aspects, as indicated by a statistically significant difference in this category. Additionally, women demonstrated greater satisfaction with current gymnastics programs and were more inclined to emphasize the importance of regular communication with coaches about their child's progress. These results provide insight into the key factors shaping parental decisions, which may help gymnastics clubs adjust their programs to increase parental satisfaction and promote long-term engagement of children in the sport.