This final work presents geotraffical position of the city of Zadar, within Zadar Country. Main geographic, demographic and economic features are described as a prerequisite and consequence of past, present and future traffic development. There are emphasized traffic factors which provide liner passenger transport on Zadar bus station. Also, it is mentioned the importance of other traffic movements and forms that participate in the overall traffic of the Zadar County. The aim of this work is to enumerate all included carriers carrying out bus transportation in the Zadar and County areas, analyzing their co-ordination and usability, and looking at the criteria that influence the formation of ticket prices, discounts and benefits. On the example of the bus lines of the bus station of the city of Zadar, are depicted all the geopolitical features of this city, but also the possibilities of progress, the construction of additional traffic infrastructure, the increase of bus capacities and the provision of new lines in the wider (peripheral) area of the city. The integral part of work is survey, which was conducted among residents of the city of Zadar. Generally, about citizens' satisfaction with the service of the bus lines at their disposal, the frequency and comfort of using public transport, the state of the transport infrastructure and the Zadar bus station and the traffic connections with the rest of the city. The survey was conducted in the period from 5th-9th March 2018, in which participated 82 randomly selected respondents.