With the development of technology, boundaries have been pushed in all segments of life, including the consumption of media content. Adults, but also children, today use the media as informative and entertaining platforms but also as the means of communicating with friends and family. But it’s problematic that children in their growth are increasingly exposed to various media content that has a significant impact on their development. Whether the media are useful or not will remain an eternal debate, but it is certain that parents and schools have key roles in raising children's awareness of the benefits but also the dangers of social media. Media literacy today is an important skill for quality coexistence with social media. At times when you can rarely see a child without a smartphone, we do not think about the consequences of their impact on children. Many studies have focused on media influence and their effects, but rarely analyze children’s opinions and attitudes as social media users. This research provides insight into the children’s perspective of social media and their usefulness or uselessness. It also points out specific differences between urban and rural areas in the Splitsko-Dalmatia county, which due to certain factors differ from each other, but also from the rest of Croatia. The results show that children mostly use social media on daily basis and mostly find it useful. Instagram, Youtube, and Snapchat stand out in terms of pf preferences due to the interesting content that these applications provide.