The advent of the internet has brought changes in people’s lives and work, and one of the most striking is that in the way they communicate. Over time, communication has become increasingly important, especially its importance today is maintained on the Internet, or social networks. Social networks are very popular and are widely used. Virtual space has also become interesting to politicians who understand the power of the internet and how information is spreading fast. Political communication has changed and adapted over time in accordance with the emergence of each medium, and with the help of social networks, political communication has acquired a completely different dimension. Social networks are one of the media that enable their users two-way communication, ie commenting and expressing their views that are visible to everyone. Today, social networks react to the audience by giving them the opportunity to be the ones who make the decisions. The main topic of this paper is political communication on the Internet, that is on on the social network Facebook, the most popular social network. The goal is to investigate the activities of the candidate Kolinda Grabar Kitarović in the pre-election campaign for the 2019/2020 presidential elections, and her official Facebook page will be analyzed, that is posts on it. The analysis is limited to the election campaign as this is the time of greatest political activity. The main assumptions of the paper are that the communication of Kolinda Grabar Kitarović is one-way and that in her publications the so-called "Female" topics, thus succumbing to traditional gender stereotypes. The theoretical part of the paper was created by data synthesis by the research method at the table. Presidential candidate Kolinda Grabar Kitarović in her 2019/2020 election campaign. unfortunately she did not use all the potential of social networks and her communication was explicitly one-way which ultimately resulted in the loss of choices.