The thesis aimed to learn the level of ethics in reporting about traffic accidents on the most read Croatian news portals. Analyzed texts were published on Index.hr, 24sata.hr, and Jutarnji.hr between the 1st of January and 31st of December 2021. The thesis was based on the explanation of concepts and processes essential for a broader overview of the topic, and the analysis was based on a matrix designed to verify four research hypotheses. The conclusion of the research was that this part of journalism was not affected by the wave of sensationalism, given that clickbait appears in less than 40% of cases, and in the half of articles, journalists respect the privacy of the participants in traffic accidents. Still improvements should be made regarding the appropriateness of used vocabulary. In the situation where a traffic accident ends with death, journalists don't respect the tragedy of the setting. In more than half of the articles, journalists criticized drivers’ decisions that led to traffic accidents. It can't be said that the media hadn't done anything to change driver's habits, but in the future, more space should be given to experts on this topic. The media don’t seem make differences between celebrities and ordinary citizens based on the level of criticism towards the two groups. The media also condemn the unresponsible behavior of young drivers and drivers who drink and drive and it is praiseworthy they don't criticize in situations where there is no trustworthy information on all acpects of the accident available. From an ethics point of view, media don't make unnecessary differences between traffic accident participants. In most cases, they promote just reporting and they are not afraid to criticize bad traffic habits when there is a reason for it. The biggest problem remains using inappropriate terminology and the absence of a wider focus on this topic. For a deeper understanding of the topic, in the future, it will be good to make a similar analysis to see in which direction the situation is going.