Lifestyle journalism is growing in popularity, but is still a neglected branch of the profession. Mainstream media incorporate lifestyle content into their sections, but the question is to what extent? There is a small number of studies that can answer that question because lifestyle journalism is not a common subject of research. Therefore, the aim of this paper is to analyze the lifestyle content in the sections of the most read Croatian portals: "24sata.hr", "Dnevnik.hr" and "jutarnji.hr". The purpose of the research is to get a better insight into the attitude towards lifestyle content, and this will be studied through research questions about the number of daily posts, as well as what the topics of the texts are, who signs as the author of the article and how many texts are original and how many are downloaded. The results showed that lifestyle content is not continuously contributed. The number of daily posts varies and there is no constant average for the two studied portals. Most of the texts correspond to the topics of fashion, celebrities, gastronomy, health, sexuality, astrology, body care. Furthermore, it is pointed out that a large number of texts are signed with the author's first and last name or initials on two portals, and in the third case, the portal is signed. The number of highlighted collaborations is extremely small, although the number of brands mentioned in the texts is higher. Overall, the "24sata" portal invests in the lifestyle section, but does not include any indications of texts created in collaboration. The "Dnevnik.hr" portal has a slightly smaller number of daily posts and does not name the author of the text, but practices marking sponsored texts. The "jutarnji.hr" portal has the least developed lifestyle section in terms of number and topics represented. There are also no indicated collaborations, but they state the sources of the downloaded texts.