The popularity of social networks, the Internet and digitalization has led to major changes in culture - before the media was the first thing young people "looked at" in the morning, today the first thing people look are social networks. They have no borders, so companies and enterprises quickly recognized them as a unique, cheap and fast way to reach their clients (customers). Newspapers have adapted to online editions, television networks publish news-related video content on them, and radio stations use them as a tool to reach beyond their frequencies and make new listeners beyond the limits of their reach. Radio, although one of the oldest media, is still the most trusted medium, and if radio stations manage to recognize what kind of content to market, it can help them create an image and recognition of their brand. The aim of this work is to get an insight into how the most listened to radio stations - national: Otvoreni i Narodni (bravo!) and local - Antena Zagreb and Radio Dalmacija, are successful in using the most popular social networks Instagram and TikTok, and have they recognized their importance in creating their own image, and what is especially important today when radio stations compete not only with each other and other media, but also with applications through which you can listen to music (and pick exactly the song you want). Therefore, social networks are also a tool to attract the listener to connect to a certain radio station and choose it, rather than a streaming service in which listener chooses the content himself, without being imposed on him by a music editor, that is, a radio host and DJ.