Members of the LGBTQIA+ community (Lesbian, Gay, Bisexual, Transgender, Queer, Intersex and Asexual) have always been present in society and have contributed to its development. However, despite this, society has often marginalized and even excluded them throughout history. Since media is often considered a reflection of society, the increasing inclusivity of the media landscape aligns with shifts in consumer desires and needs. In this context, more realistic portrayals of the LGBTQIA+ community play a crucial role in combating social stereotypes, while also fostering greater acceptance and understanding of the community. One of the earliest examples of inclusive advertising comes from Absolut Vodka in the early 1980s, while in the mid-1990s, Swedish company IKEA featured the first same-sex male couple in one of its commercials, marking it as a pioneer in promoting a more inclusive approach to advertising. Since advertisements featuring members of the LGBTQIA+ community have not yet been analyzed within the Croatian academic context, this thesis aims to address that topic. The primary aim of this study was to explore how members of the LGBTQIA+ community are portrayed in advertisements and how their love is depicted. The narrative analysis revealed that inclusivity is expressed in various ways, ranging from humorous scenes and illustrations to more serious messages. It was found that they are most often represented through stereotypical portrayals. Although the results of study cannot be generalized to a larger sample than the analyzed one, they may encourage media consumers to think more deeply about the content and messages that the media presents to them daily. The study may serve as a starting point for future research, as well as an incentive for advertisers to incorporate more inclusive images of LGBTQIA+ community members in advertisements.