The following paper analyzes the cultivation of the memory culture of Croatian portals on the example of the Day of Remembrance of the Victims of Vukovar, i.e. which narratives, phrases and descriptions are used in the interpretation of the city on the Dunav and the war events of 1991. collective memory carries great value and requires special media attention. The aim of the research is to confirm the previously stated theses about the media and political victimization of Vukovar, and to register the techniques and tools in giving the victim epithet through a qualitative analysis of the content. Vukovar's culture of memory is most often nurtured on Croatian portals with reports about the held Colony, reports about the victims, testimonies of survivors and interviews with experts and other people. The memory is reinforced by the use of emotionally difficult words, by the personification of the city, by assigning epithets of heroism to the Croatian defense forces and by comparing them to the occupier, who is attributed the epithets of aggressors and criminals. Narrativization combined with contextualization dominates the transfer of memories. In order for a critical confrontation with the past to be started on the example of the Battle of Vukovar, memory actors present a kind of preconditions for its implementation: the opening of military archives and the handing over of hospital procedures, the prosecution of war criminals and the provision of information on the locations of the remains of missing persons.