Although it is not a completely new term, femicide has not yet become established in the Croatian language, and it is only recently that we can hear it more often in the media. Violence against women is gender-based violence, which means that it affects women in a disproportionate percentage or that it is directed at a woman simply because she is a woman. The research questions were whether femicide is used as a term when reporting on cases of serious murders of women, whether it is visible in the title or only incidentally mentioned in the text, and in what way the media reports on femicide (do they trivialize it, do they use sensationalism, etc. ). The hypotheses are: the media rarely use femicide as a term when reporting on the serious murder of women, and when they do use femicide as a term, the media usually do not use it visibly in the headline. The analysis showed that femicide as a term has not yet taken root in the media space, and negative practices and sensationalist discourses are present. Violence against women is not seen in the context of its gender basis and it is not always pointed out that the perpetrator is always responsible for violence against women. The analysis also showed some positive practices, so terms that distort the meaning of violence were not noticed in the majority of published articles. The paper also analyzes two cases of femicide as examples of good and bad reporting. The case of the murder of Mihaela Berak, who was killed on September 21 last year in Osijek, was tried to be covered up, but thanks to the reaction of the media and later the public, this did not happen. One of the most scandalous cases, in which all ethical principles of journalistic reporting were violated, was in 2021 when HRT, as a public broadcaster, showed footage of femicide in the central Dnevnik. It is a case of femicide in Split, where a woman was killed by her ex-partner in the middle of a store. The recording was broadcast for a few seconds, and the same frame was repeated twice in the attachment.