This paper is an inquiry into the ways of representing 'our' Western culture and 'other' cultures in Pulitzer prize-winning photographs. Considering terms like visualization of culture, spectacle as the kind of environment we exist in and the main way media content is presented to us and suffering as spectacles' main theme, images are identified as one of the main factors in understanding the world. Pulitzer prize-winning photographs are often and usually perceived as the best examples of photojournalism and as such, they give us an extraordinary and often heartbreaking insight into the lives of others. By analyzing eight of the awarded photos which maximized the distance between 'us' and 'them', the main goal of this paper was to show how 'others' are presented and to identify what plays role in that presentation. The research method used in this paper was narrative analysis and photographs were perceived as reporters' interpretation of captured event. In most of the analyzed photos, 'others' were presented as either heartless killers or helpless and inferior to 'us'. Judgment of their actions arising from those events depicted on photographs implies that 'we', as members of Western culture, are opposite. 'We' are compassionate and trying to solve conflicts peacefully, not by killing people who have opinions and beliefs which differs from ours. Those representations are, of course, the result of events captured on photographs, but also of photographers' 'interventions' - composition, camera angle, field sizes, use of lenses etc. Aware of the fact that narrative analysis cannot provide generalization of results and given the problems of preffered reading as interpretation of the interpretation, this paper could serve as motivation for other researchers to further explore the complex field of decoding the preffered readings od media texts.