In the modern and globalized world we encounter stereotypical reporting, inequality and division, so the media image is no different. Media coverage maps an image of women's placement in society making it less valuable and unequal to a man. This research deals with stereotypical representation of women in Croatian daily newspapers. In what way, in which context and roles leading Croatian daily newspapers position and show women. In the first part of the work devoted to theory; ideas and thoughts on the topic of stereotyping women we can gain insight into the issues. The second part of the work deals with research based on quantitative content analysis on the total number of samples collected from several leading Croatian daily newspapers, Jutarnji List, Večernji list, Novi list and Slobodna Dalmacija during the period from 1st to 15th of February 2017 on stereotyped way women are represented. The research sought to verify what a stereotypical pattern of women's appearance looks like and whether there were any visible changes in reporting. The unit of analysis was every article with the woman as the carrier of the action. The results of the analysis showed that there is stereotypical reporting of women as well as male domination. The main hypothesis that the most appropriate Croatian daily newspapers Jutarnji list, Vecernji List, Novi list and Slobodna Dalmcija still visibly support male dominance through pronounced inequality, patriarchal relationship, marginalization and creating a "glass ceiling" where women can only reach a certain level of success due to biological barriers. The results of the analysis show that the covers are dominated by male subjects, women's news are mostly shorter, only signed with initials, sensationalist titles, secondary actors are sources of information, there is less talk about women's success, more represented as facilitators of action in lighter subjects, positive discrimination almost does not exsist and texts rarely break the myth about stereotypical reporting.