In this paper, the media representation of the key actors of the Agrokor affair was analysed for the period in which the Law on the procedures of special administration establishment in companies of systematic importance for the Republic of Croatia, colloquially known as Lex Agrokor, was written, approved and empowered. The four selected actors were placed in the focus of this research: Ivica Todorić, Andrej Plenković, Zdravko Marić and Martina Dalić. During the period from March 24 to April 7. 2017, these actors played an active role in the processes related to the future of Agrokor. By the analysis of content method a unintentionally chosen sample of the total population of 617 articles published on the media websites Večernji.hr, Jutarnji.hr and Index.hr, which focused on Agrokor affair or some event within the affair, was analysed. The content analysis was used to determine the presence of frames and the frequency of their use - in general, but also for each individual actor, within the sample. The intention was to determine if the framework of guilt was the dominant framework in reporting and whether the framework of guilt was manifested in four assumed forms: a framework of economic guilt, political guilt, legal guilt and moral guilt. By analysing and interpreting the results of the research, it was found that the framework of guilt was manifested in all four assumed forms. Though often used, based on the results, it cannot be concluded that it was dominant. For some actors and media, the frame of guilt was highly represented, but in others the framework of the solution was also highly represented.