The research conducted in the Grigor Vitez kindergarten in Zagreb, with a focus group approach for pre-school children and a questionnaire for their parents, showed that media is an important part of childrens' life and growing up. Confirmed hypothesis is that children on the television program usually watch cartoons, on average two hours a day - on weekends even longer, that they are strongly related to their favorite heroes in which they see idols that they often imitate by dressing and playing. Parents confirmed the existence of an idol as each of the examined parents bought a child's toy or clothes with their favorite cartoon or series character. Children usually watch cartoons in the morning or in the evening, change channels by themselves, but everything is under the control of their parents in a hundred percent of cases, at least they have expressed that way in the surveys. Television, as it is presumed, is the most prevalent media among preschoolers. Neither one child owns a smart phones but some of them have tablets. Most children of pre-school age are not yet able to use the Internet because they are too young, as their parents think. Children are pretty well acquainted with TV program restrictions. The research has explained in details in which age children are using a particular media and how important it is for them in everyday life. Interestingly, reading a picture book by their parents is still strong at the top of children's favourite activities and all the children who participated in the research confirmed it. Although when they were asked what they like doing mostly in leisure time, the answers were mostly cartoons, picture books not even once but when questioned if they prefer to watch cartoons, play games or read a picture book - reading a picture book won without competition. Parents allow their children to use the media because they feel they it is useful for learning and playing and that their children are from the early age educated how to use computer and Internet. Parents agree that we live in the modern age and that the child should grow up accordingly to that. So, with the media but with some limitations.