The main question is how the marketing team of the film has managed to create such a unique and above all successful "low budget" campaign and the aim of this paper is to approach and explain and combine the methods and channels used in the promotion. The work consists of the two main parts, which are the general part where key concepts and marketing moves are defined and part of the analysis that seeks out the marketing campaign associated with this movie and its main character. The main reason for marketing success was not even such a risky way of presenting to the audience, as much as the fact that the group of people are in charge of promotion, along with the main actor, specifically used the older channels of advertising, social networks, communication channels and even promoted the film in ways that were unthinkable in the area of promotion of a movie with a superhero or film in general, which we will prove in this paper by analyzing the case using the materials of the official channels and social networks related to the promotion of the film Using case analysis, all aspects of the Deadpool movie have had such a successful marketing campaign that it surpassed the movie itself. To understand and explain why Deadpool's marketing team worked in certain ways in the situations mentioned and what the goals of individual campaigns required, it is necessary to analyze Deadpool's background story as a character and its creators, and only then can case studies be done adequately by combining various methods used in one whole. Through the Internet, all relevant information is at your fingertips, including Marvel's official site and social networks, photos, statistics, videos, statements, and the like. Due to the high availability of content, marketing teams engaged in movie promotion have a growing and demanding task in achieving the success of a marketing campaign. Anyone who has watched or been exposed to the development of the Deadpool movie campaign already understands why it is a matter of valuable processing at the academic level, which ultimately speaks for itself of the quality and success of the whole process and also casts a certain light on our home population in terms of openness to non-standard ways of advertising.