In this paper we will talk about public relations in sports, and in addition to this, all the components that belong to public relations. The development of sports culture in practice is one of the important tasks of the time in which we live. We can say that communication is one of the key aspects of public relations, it is very important to know the right way to convey a message to the target group of people. In sports circles, public relations is associated with the image of those involved in sports for all other members of the community. The task of people and organizations in charge of public relations is to convey to targeted newsgroups of news, information and interest related to a particular sports collective or athletes in person. Public relations play a major role in the placement and presentation of sporting values and thus have a huge impact on the general public. Sport has always been the subject of interest to the general public and is exposed to the constant focus of mass media. The aim of the diploma paper is to clarify the concept of public relations and to introduce it into the "world" of sports. Also explain public relations on the example of sports organizations specifically on the sand. Organizations are pre-selected, and this is the tournament "Zaprešić Open", part of the Croatian Handball Championship in sand.