This research sought to test the theory of cultural capital and to examine the cultural consumption of young people on social media to determine whether the respondents are different in terms of selected sociodemographic characteristics - education, socio-professional status, university, type of settlement and parent education. The research was conducted on an online survey that was distributed through Facebook's social network from May 27 to June 2, 2019, on a sample of 570 respondents, residents of six counties of northwestern Croatia at the age of 18 to 30 years. The research has established a link between the forms of cultural consumption on social media and selected sociodemographic characteristics of young people. It is visible that young people with higher education, higher socio-professional status, from the University of Zagreb, from urban areas and with a higher level of parental cultural capital mostly produce the least content on social networks and use them least to meet new people or to use the platforms for entertainment. On the other hand, the group with the aforementioned is sociodemographic characteristics are most prone to the use of social networks for educational purposes that will further increase their cultural capital as well as the monitoring of serious media content. Entertainment content (such as lifestyle and celebrity content) is most closely followed by young people with secondary education, middle socio-professional status, from other universities, from rural areas to middle or lower levels of parent education. Producing content on social networks and getting meeting new people through is a characteristic of young people of lower education, lower socio-professional status, from other universities who live in rural areas and whose parents gained primary education at most. Apart from the way of using social media, young people, given their socio-demographic characteristics, also differ in the type of social networks they use.