The topic of this paper deals with research on the implementation of green business strategies in small tourism companies, with an emphasis on the analysis of strategic management and green business practices. The first step in this analysis is to understand the components of strategic management, such as the stages of the strategic management process. Through this theoretical knowledge of strategic management, the importance of green and sustainable business practices in business is addressed, with an emphasis on the adaptation of business processes in order to reduce the negative impact on the environment. By analyzing the implementation of green strategies, the paper investigates how these companies adapt their business processes and resources through green strategies. The focus is on the areas of marketing, finance, human resources, production, and research and development, in the context of the implementation of green practices. It is also analyzed how companies recognize the key factors that contribute to financial sustainability and competitive advantage through the application of green business strategies. The paper applies theoretical knowledge to a practical example through the analysis of data collected through survey research in small tourism companies in the Republic of Croatia. Through this research, the paper provides insight into the real challenges, motivators, and benefits of implementing green business strategies, providing guidelines for the further development of sustainable practices in the tourism sector.