The final paper “The designing of the advertising catalogue” deals with the creating of the advertising catalogue. The paper explains essential steps which are to be followed in the process of graphic designing of the catalogue. In order to create a quality advertising catalogue, it is important to set clear objectives, and to define the message and the mood of the catalogue. Further on, it is necessary to identify the target market, as well as to decide on the outlook and the design of the catalogue. The catalogue designer is responsible for the sale of the products; therefore, he or she has to carefully choose models who will promote the product, in this catalogue handbags and jewelry. The introduction of the final paper focuses on the basic means of promotion such as leaflets, brochures and catalogues, which can be seen daily – while walking in the town, under the windscreen wiper or in the letterbox. The following text states the rules which are to be followed in creating a catalogue; it gives important hints which are useful in the phase of choosing photos for the catalogue. The paper also deals with the functional and aesthetic role of photography. The final part of the paper explains the process of catalogue making, defines the programme in which it is made, and talks about other effects used in creating the catalogue.