From the earliest civilizations to the present, a man's desire to claim ownership is inherent. After the industrial revolution in the 19th century begins the development of multinational companies, which is still taking place today. Increasing the quantity and diversity of products and services, comes the need for their diversity and recognition. Identification is omnipresent. Now the logo enters the scene, as the essence of visual identification system. It can be presented as a sign, trademark, signature, symbol, monogram, or a combination of the above. Designing a logo is not an easy job. When coming up with a logo for a company, everything that it represents should be reduced to a simple graphic. In order to make thing easier for the designer, ten rules were made and should be considered before the design process. The design itself includes choice of tipography, color palette and iconography, the determination of the logo forms, hierarchy and flexibility. Logo design must be fluid and dynamic, so it can be used without difficulty in various applications. After the client's approval follows the rollout of the logo, which marks the beginning of logo usage in real-life scenarios.In order to prepare the logo for its usage in various applications, the designer creates a standards manual, which represents the visualization of all the information and guidance necessary for the successful implementation of the logo in the future. Once the development and introduction are completed, the designer should stay in touch with the client for the purpose of monitoring the identity which he created.