This paper briefly presents the idea of sustainable development in terms of production, with reference to the individual approaches, concepts and methods which are designed in order to realize these ideas. Further, a LCA (Life Cycle Assessment) analysis as an analytical tool suitable for use under most of the concepts and methods developed in order to achieve cleaner production (or production according to the principles of sustainable development). In accordance with the task of working through the elaboration of examples are presented opportunities for the application of LCA analysis in terms of manufacturing process of the product, and also a variety of options for the application of methods discussed in the various areas of production and operations, such as cost management business, or part of the environmental knowledge. In this paper the main topic of discussion was to compare the use of different types of papers for the individual reader and features without incident. We explained the three different systems of advertising, newspapers in print, web newspapers and e-newspapers tablet. Link all three systems was to compare their life cycle assessment LCA, in Europe. We compared the three systems in relation to energy consumption, the cost of transport and distribution of the finished product, time spent on the use of the product, and ultimately see the difference in the management of that disposal of waste after use of a product. The study included the current situation, but we must consider that the progress of new technologies is very quickly, and therefore part of which relates to the examination of E-tablet newspaper cannot long be considered relevant.