Photo from its inception until now, remained the most influential medium of communication, in particular the various technical advances that influenced the new photo mode options. When taking photographs, it is important to be familiar with the elements of composition and their principles, which are applied depending on the area being recorded. The main role of the composition is to be so compliant, in order to keep the long view of spectators. Every tourist site, including the city of Dubrovnik, is trying to attract and make it more favorable economic effects. That is why it is especially important tourist promotional materials that are in function “of the restoration routes.” It is the task of various printed brochures, guides, monographs, posters and other advertising media, including a variety of souvenirs which the tourists can bring with them. Today, a particularly important role is in the web - promotion, which is the fastest, most comprehensive and cost-effective way of advertising, especially because of the availability 24 hours a day.