The paper presents the topic of street marketing in Croatia. As the media space was completely expected to be overcrowded with advertisements, people started ignoring those advertisements. Moreover, they have become irritating and can be said to have an effect contrary to what they are intended for. In addition, such a form of promotion of own products is extremely expensive. For thosetwo reasons, more and more small and large entrepreneurs are deciding on alternative marketing methods. One of the most popular methods is street marketing. . In the world of street marketing, the media is an unlimited tool, so experts use a variety of media - from the Internet, posters, brochures and leaflets, to TV, radio, etc. Guerrilla marketing has many advantages such as surprise, positive emotions and low price, but marketers must carefully choose appropriate guerrilla techniques so as not to cause negative consequences such as negative emotions or side effects. . The main goal of the research was to determine consumer reactions, negative or positive effects, increase in sales, financial cost and the overall impression of the guerrilla campaign on consumers. The main results of the research showed that organizations that use guerrilla marketing are more successful and organized. Street marketing is more and more popular in Croatia.