Information design uses pictures, symbols, colors, and words to communicate ideas, illustrate information or express relationships visually. Effective design is not just a matter of making text pretty or entertaining, but of shaping understanding and clarifying meaning. Information design adds seeing to reading to make complex data easier to understand and to use. It takes many forms and appears in many media. Some familiar forms include charts, graphs, maps, diagrams or timelines. These can be big or small, simple or complex, published in print or electronic media. Information design can help you present your information in a clear and compelling way, persuasively convey facts or ideas or discover something new in your data. Audience completes the design, bringing their interpretation and taking action. Cycles of testing and revising your graphics bring your audience into the design process and help ensure your design meets your goals.