The aim of this thesis is to show in a simple and understandable way how the filmmaker influences the impression of a certain message among the audience. The thesis consists of two parts - a theoretical part and an in-depth interview with workers at RTL television, which focuses on visual communication in documentary-informative content on television, such as news. The theoretical part of the thesis mainly describes examples from movies and TV shows because they are most noticeable there. In other types of content on television, they are usually in a somewhat more discreet form. Technical issues will be described to the extent that, in the opinion of the author, is necessary to understand the terms used in the thesis. Visual communication on television is diverse and it is very complex to set a rule that applies to every existing situation. In this thesis, general principles are set, so the statements should be taken, according to the Latin saying "cum grano salis", with skepticism. The results of the research showed that the experience of the message with the audience significantly depends on the way the message was recorded and edited. From this it can be concluded that the research of visual communication is very important for a successful transmission of messages, in order to avoid communication noise between the source and the audience.