In this research the main theme are trends in designing carton packaging. Throughout the theoretical part is analyzed carton as a packaging material and its main advantages, as well as the process of creating cardboard packaging, and, based on that are defined trends that are present in the modern packaging production. In the experimental part of research, throughout the survey questions are checked consumer opinions about this type of packaging and designing aspects, with special emphasis on the shape of packaging, as one of the most important elements in defining overall appearance of packaging. The results showed that packaging design is very important to consumer and most of them prefer cardboard packaging. In the process of designing the biggest role have color and shape, and the special effects on the surface of the packaging which is most preffered by consumer are varnish effects. The analysis results showed that the form of packaging can be specifically designed so that the whole concept can be entirely in accordance with the values of the product which is packaged in the packaging.