The persuasive ability of media when using visual message has developed significantly over the last decades. Unfortunately, it seems that this ability has taken directions that appear to have negative consequences for the audience receiving these messages. This kind of development has created a need for a detailed analysis of the topic and for the survey that could help us to analyse the connection between media and the receivers of their messages. Aim of this research is to poll the awareness of the examinees being influenced by media, their ability to recognize the manipulation when it occurs as well as the influence of media's manipulation on the attitudes and the behaviour of the examinees. The survey was undertaken based on a hypothesis that examinees are aware of media's manipulation and that on occasion they are able to recognize it. But also that they are not aware of media's influence invading their personal space and adjusting it based on it's own needs. Furthermore, it was assumed that the influence of media's visual message is significant towards the attitudes and behaviour of the individual. Survey was conducted via Internet. Target group was a young population, which is considered to be the most active users of the media. Results have confirmed the hypothesis and once again proved the significant influence of media in people's everyday life. This survey can be considered as a warning to the consumers to pay more attention to media and not to be deceived by its message. Purpose of the commercial should be solely presentation of the product itself.