Time has become a key force in visual communications, and its powerful influence as a means of communication and artistic expression have significantly enriched the creative thinking of graphic designers. The movement has become an essential part of contemporary visual space with integrative technologies combining television, internet and similar environments, and design in time and space, a series of unique, creative challenges that combine the traditional language of graphic design with a dynamic visual language in a hybrid communication system. In this paper we examine the quality of motion graphics because the process of communication is expressing its characteristics, which show the importance and significance in comparison with observers. The quality of the messages require moving graphics, explains in detail the emotional characteristics of a message that shows its greatest presence and function of communication and shows the importance of recognizing these characteristics as essential for establishing good communication. It is concluded that in addition to the mastery of technology designer is forced to understand the cognitive properties of graphical elements to make message emotionally closer to the audience.