Logotypes, stationery systems, and visualy identity programs, more tehnically known as a trade or service mark, is probably the most concies, portable, and powerful visual communication element that a designer creates. Logos exist in the social sphere, and are thus interpreted and read by audiences of varying sizes. A logo is also known as an identity mark, and provides just that for an organization or individual: a kind of guarantee of quality in the product or service they offer. But logos also have the power to emit connotations beyond identification. A well-designed logo has a potential lifespan of many years, even generations, and It is necessary to develop successful communication phases, namely, to establish channels of communication that flows between the message sender (designer) and recipient (the audience). One of the first phase is the determination and identification of the target public. Clients needs of change depending on age. Therefore, the designer must adapt their design depending on the age group. That kind of segmentation divides the market into groups based on demographic variables including age: children, teens, mature.