Thesis is based on forming a visual identity for a cultural manifestation „Taste of Brač“. This cultural manifestation doesn't have any visual identity, therefore it is necessary to form a logo that will give a „face“ and recognition to the previous mentioned manifestation. Target group of people to whom we adress with this logotype includes all types of tourists, both domestic and foreign tourists, all age groups, anyone who likes to travel and learn about the culture and the tradition of the countries they visit, as well as all of those who consider themselves gourmands and enthusiastics of the tastes and senses. This manifestation is about promoting the island of „Brač“as a cultural and touristic destination which has plenty of tastes and senses to offer that are unique and characteristic for the island of Brač, which widely known by its rockyrelief, and as „the island without the water“. Theoretic part of the thesis describes the meaning of the visual identity, the theory about the visual identity and also what the good visual identity should and shouldn't contain. This part of thesis also explaines the concept of the cultural manifestation, as well as the competition analysis and the basis of the communication strategy based on SWOT analysis. Practical part of the thesis brings out several possible suggestions for the logo „Taste of Brač“ and the chosen logo is also applied to various substrates throgh the graphic standards book. This part of thesis compares logos of the existing cultural manifestations and brings out the reasons why is one logo better then another, and which logo is widely accepted by the target group. The second analysis defines whether the suggested logo is in accordance with the goals set out in this thesis.