Offset printing is nowadays the most common printing technique. Accordingly, every day we are witnessing the increasing demand for high-quality printed products. As the market of printed products is becoming more demanding in terms of quality, more and more attention is placed to the selection of materials used during printing. Speaking about quality problems and other parameters that affect it within production, optimization will try to ensure the quality of graphics product. In this graduate thesis we will study rotary offset production, in a print shop where the quality requirements are of high importance. It establishes the way of technical editing and managing circulation and describes and analyzes the problems that arise within the production. A method of manufacturing is described from the agreement with the commissioning party to the delivery of finished products. Quality control is shown by measuring the control strips taken from circulation to obtain the density value of the color fastness, to calculate reproduction (dot gain) curve and measuring the CIE L*a*b* values for the construction of the gamut.