The main role of typography in the classical sense is described as giving the written content visual form to convey information. However, typography is used in numerous other ways, including its use as a stand-alone, highly decorative element in the visual media. In such cases, the characters become both means of expression and carriers of information, regardless of their readability, which is sometimes completely negated, putting emphasis on their visual impression. Further ways of expression using typography are made possible by its integration in computer animation. Instead of static, short term impression, changes over time let typography achieve a much more dynamic effect, and the characters can be used to create highly complex compositions in motion. An entirely new approach to using visual elements in animation, including typography, is obtained by introducing interaction with the viewer. The passive viewer then becomes an active user of an application whose final appearance is not predefined, but rather created by the actions of each individual user. The theoretical part of this paper includes an overview of existing examples of interactive animation that use typography as their primary means of expression. The practical part describes the process of creating the author’s own example, using a previously designed font based on the idea of fractals. It also explores the expressive potential and flexibility of the existing elements, as well as the methods and possibilities of introducing interactivity in the created animation.