With today's technology, it is unthinkable to build a successful web site or application without having to not implement the user experience. The user experience is measured and described with number of methods such as surveys, Personas, usability testing, wireframeing, mapping user experience and so on. In the theoretical part of the work, user experience is defined. The user experience includes all the experiences, priorities and behavior of user when using certain service, product or system. The process of user experience, that includes a phases Strategy, Research, Analysis, Design, Production are described in detail. Since the video guidelines meant to be part of e-learning user experience, e-learning and design principles of lessons for e-learning are also defined. The research and practical work of thesis is focused on making video guidelines that explain the process of making user experience on specific example of a web application for Individualized educational program. First video guideline is made in two ways and tested in order to examine which of them is more successful. Following the example of the video guidelines, same procedure can be implemented in the future when making user experience on different projects.