Advertising is a way that allows the advertiser to inform their surroundings about their product or service and the manner he promotes. Of course, every advertiser tries make an ad as interesting as possible by stressing and emphasizing its strengths. With the appearance of the Internet as a new kind of media, advertising gets a whole new dimension by taking on many of the benefits offered by new technology surpassing even television and radio that had previously dominated. From the very beginning of civilization, mankind is trying to promote their skills, services and products through advertising in the print media, where the ad has a more informative role and target audience is not specifically chosen, where the radio presenter reads the advertisement introducing a certain amount of communication, television which achieved incredible success in documenting the TV spots but until the advent of the Internet and Web 1.0 environment in a completely new way with the help of new technology approaches intriguing products and services their customers and persuading them to opt just to them. Users of Web 1.0. phase are mostly consumers of the content of static pages, but this is all changing the rise of Web 2.0 environments with dynamic environment certainly in favor of many advertisers who have a chance to get closer to customers and most importantly achieve direct communication with them, and in a very short period of time get feedback information that directs the further course of advertising. The objectives of this study are to investigate the extent to which new Web technologies enable progress and development of the efficiency of communication, clarify the pros and cons of Web 2.0 technologies in relation to Web 1.0, and to explore the extent to which new Web technologies enable progress and the evolution of communication. We assume that in the future digital advertising will become more widespread and it is related to the development of graphic design. Complicated and complex advertising leaves a bigger impression on the reader and graphic design also has a bigger influence.