The term 'Virtual Reality' is often associated with many types of technology. One of these is precisely the 'Virtual Tour', the elaboration of which will be explained in detail in this thesis. A 'virtual tour' is a set of photographs taken by a professional camera or video taken with special cameras that take photographs with an angle of 270 degrees or more. Its role is to display an exterior or interior space and ultimately to present private or public property to an outside party. In a technical sense, a 'Virtual Tour' is a process of several steps: capturing a space with a professional camera or other type of photographic equipment, then, detailed processing of photos or video content in some selected technical processing software, followed by the creation of a 'Virtual Tour' in software that supports 360 degree photography. The last stage of development is to publish a virtual tour within some software that allows you to view the virtual tour as a final product. This graduate thesis will detail the process of creating a 'virtual tour' and explain the concepts directly related to this type of technology. In addition to the design process, the emphasis will be on promotion, as an important factor that is often closely linked to this technology.