In this master thesis the processes and methods of designing user experience and their representation in the real-life practice were investigated. Thea im was to find which methods designers working in Croatian companies use in design of digital products such as mobile applications, websites, web applications, and various platforms and software. Through individual interviews with digital designers, their practices in the process of creating user experiences were explored, and the usage of UX processes recommended by the profession was reviewed. Conducted interviews also examined the difference in the methods of designing user experiences in different companies, and the specifics of the Croatian market. User experience is one of the main factors that decides if a digital product will disappear from the market, or if it will become profitable and record big sales. When developing digital products and devices, many factors distract designers from the most important ones - creating products intended for the end-user. The area of user experience design is based exclusively on that - the user is in the center of attention, and the main purpose of the product is to be created to fulfill the wishes and fit the needs of the user for whom the product is intended. If a digital product is easy and intuitive for the user to use, and allows him to easily fulfill his desires and goals using that product, we can say that the product has a well-designed user experience.