Photography is of great importance in the private and business world. When it comes to the private role of photography, it can be said that it records events, activities, important information, etc., and in this context, photography is a memory of something. In the business world, photography has a very wide application. One of the applications of photography in the business world is the use of photography in advertising. Photography is an essential part of advertising in all media. Virtual media are no exception. Therefore, with the growth of mass use of virtual media, the number of advertisements in these media also increased. This was particularly pronounced during the COVID-19 pandemic when the number of active virtual media users increased. Businesses have adapted to such circumstances and have increasingly begun to place their ads in virtual media. However, in virtual media, there is a difference in the quality of the ads themselves. It is most evident in photography. Consumers recognize the originality of photos in ads and are more willing to respond to ads with original photos than to those that do not have original photos.