The basic visual information that can be used to manipulate by the consumer is text, image and color. The subject of research in this thesis is the medium of packaging through which this information is transmitted. We look at packaging with two basic aspects: the first is technical-constructive which meets the physical requirements (product protection, transport, distribution and storage), and the second is graphic-informational which meets the visual requirements in terms of surface decoration, consumer information and motivation to buy. Before considering any possible form of packaging, the product itself should be considered. The challenge posed to the packaging designer is how to get the customer to choose his product from a dozen of the same products from different manufacturers. The typical consumer most often walks around the store and buys what he likes. An individual product holds the consumer's attention for only a few seconds and in that short time the packaging must send him a message that will motivate him to buy. The complicated design and contradictory and ambiguous messages cannot convey the "buy me" message in those few seconds. Such products are not noticed by potential buyers, and what is not noticed is not sold.