Croatia has always had a problem with abandoned animals and that problem has worsened further after devastating earthquakes struck areas of Zagreb and Banovina. Animal rescue organisations find it difficult to obtain the necessary funds due to the unpredictability of certain circumstances, for example, whether the animal will need surgery and how long it will remain in the shelter. Most organisations collect donations through webshops where they sell promotional materials with their own designs. The problem is that organisations generally do not have a consistent visual identity, and this can reduce the impression of legitimacy and willingness to donate. The products usually do not have an attractive design and are not aligned with the visual identity of the organisation. The redesign uniformed the visual identity of the organisation and created more attractive graphics for promotional materials that were supposed to attract more donations. The evaluation of the solution was conducted by a survey of the target group whose goal was to examine which solution is the most attractive and whether the attractiveness of the product affects the desire to donate. The results showed that uniformed visual identity affects the perception of the organisation and contributes to a larger number of donations