Communication between companies and the market is increasing and it is for these reasons that various promotional activities have been combined to make it easier to reach target groups and meet their needs. Advertising is strongly represented today and has become a very common and effective form of communication. Photography in advertising expresses a powerful tool because it attracts attention and sends a clear message. The information that gives a photo can hardly replace any text, and today the fast-paced lifestyle does not leave much time to read, so rarely would anyone spend time reading ads. The Internet and social networks are gaining an increasing role in advertising, so advertising itself has increasing potential. Social networks are based on photos and videos, and most information is received visually through and media is constantly growing, so advertising through photos must be mandatory for every company in order to get better results from marketing campaigns. Also, photography today is not enough due to the development of photographic device technology. Photo processing programs have also progressed and play a major role in promotion. Photo processing for a quality ad is crucial because you can highlight part of the photo, remove unwanted objects with photos, balance colors, or the program offers the ability to manipulate all aspects of photos. This paper will build on influential photographs in digital marketing, historical photographs, influential photographs on customers or prospective clients, and explain the role of Photoshop and its capabilities in the field of photo processing on various examples.